Cookies

In accordance with Recital 30 of the GDPR, natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them. For this reason, Yedra SLU, hereinafter referred to as TAMARÁN, has a cookies policy that complies with current legislation.

DOES THE PLATFORM DELIVER COOKIES? WHAT ARE THEY?

The platform uses cookies, i.e., files or devices that are downloaded onto your computer terminal (personal computer, smartphone, Tablet, mobile device, etc.), and can take various forms.

Generally speaking, and in line with the Cookies Guide published by the Spanish Data Protection Authority (the AEPD), cookies may take various forms governed by different parameters:

Depending on the entity that administers the equipment and the domain which sends out the cookies and processes the data they gather, we can classify them as:

First-party cookies (our own cookies): These are cookies that are sent to the user’s computer terminal from equipment or a domain administered by TAMARÁN, and which supplies the service requested by the user.
Third party cookies: These are cookies that are sent to the user’s computer terminal from equipment or a domain not administered by TAMARÁN, but by another entity which processes the data obtained by the cookies. In cases where the cookies are installed by equipment or a domain administered by TAMARÁN, but where the information gathered by the cookies is administered by a third party, the cookies cannot be considered as TAMARÁN’s own (first-party) cookies. In these cases, TAMARÁN can contract the services of analysis and measurement companies which measure and/or analyse the browsing behaviour of users of the platform, and which therefore act in the name and on behalf of TAMARÁN, by analysing the data obtained from the use of these third-party cookies, with the sole objective of improving the service offered by TAMARÁN. (Phasing out this type of cookie).

Depending on the length of time the cookies remain active on the terminal (i.e., their duration), we can distinguish between:

Session cookies: They are a type of cookie designed to collect and store data whilst the User accesses the web platform.
Persistent cookies: They are a type of cookie which continues to store information in the terminal equipment and allows for the data to be accessed and processed during a period of time, defined by the company responsible for the cookie and ranging from a few minutes to several years.

Depending on the purpose for which the data obtained by means of the cookies is processed, we can distinguish between:

Technical cookies: They are cookies that allow the User to browse through the platform and use the different options or services enabled therein, such as for example, controlling the traffic and communication of data, identifying the session, accessing website’s restricted areas, keeping record of the elements of a request, filing a request for registration or participation in an event, using security features during navigation, storing contents for video or audio diffusion or sharing contents through social networks.
Customisation cookies: They are cookies that allow the User to access a service with some predefined general features based on a number of criteria on the User’s terminal equipment, such as for example, the language, the type of browser through which they access the service or the regional configuration from where they access the service, among others.
Analytical cookies: They are cookies that allow the company responsible for them to track and analyse the behaviour of the Users of the websites to which they are linked. The information collected through this type of cookie is used to measure the activity on the platform and to establish profiles of the Users who browse said websites, applications and web platforms, with the aim of making improvements based on the analysis of the data on the use those Users make of the service.
Advertising cookies: They are cookies that allow the management, in the most effective way possible, of the advertising spaces that the publisher, where appropriate, has included in a website, application or web platform through which the requested service is provided, on the basis of criteria such as the content edited or the frequency with which the advertisements are displayed.
Behavioural advertising cookies: They are cookies that allow the management, in the most effective way possible, of the advertising spaces that the publisher, where appropriate, has included in a website, application or web platform through which the requested service is provided. These cookies store information on User’s behaviour obtained through the continuous observation of their browsing habits, which allows to establish specific profiles in order to display targeted advertisements tailored to a user’s particular profile.

WHAT COOKIES DO WE USE ON THE PLATFORM?

The table below shows information about the specific cookies currently used by TAMARÁN on the platform:

Cookie	Domain(s)	Duration	Purpose	Source	Purpose
1P_JAR	.google.com .google.es	1 day	This is used to collect website statistics and to monitor conversion rates.	Google Adwords	Social network and advertising cookies
AKDC	.paypal.com	1 day	Supports payment for services on the internet.	Paypal	Functional
ANID	.google.com .google.es	1 month	These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.	Google Adwords	Social network and advertising cookies
APID	.advertising.com	1 year	Gathers information from the visitor’s activity over multiple websites. This information is used on the website to optimise the relevance of advertising.	Advertising	Social network and advertising cookies
APISID	.google.com .google.es	2 years	These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.	Google Adwords	Social network and advertising cookies
CAKEPHP	tamaran.com	1 day	Start of user’s browsing session identifier.	First-party	Functional
CMID	.casalemedia.com	1 year	Gathers anonymous data relating to the user’s visits to the website—such as the number of visits, the average time spent browsing the website, and which pages have been loaded—for the purpose of displaying specific advertisements.	casalemedia.com	Social network and advertising cookies
CMPRO	.casalemedia.com	3 months	Gathers information about the user’s activity on different websites in order to display the most relevant advertising. It also allows the website to limit the number of times a particular user is exposed to the same advertisement.	casalemedia.com	Social network and advertising cookies
CMPS	.casalemedia.com	3 months	Gathers anonymous data relating to the user’s visits to the website—such as the number of visits, the average time spent browsing the website, and which pages have been loaded—for the purpose of displaying specific advertisements.	casalemedia.com	Social network and advertising cookies
CMRUM3	.casalemedia.com	1 year	Gathers anonymous data relating to the user’s visits to the website—such as the number of visits, the average time spent browsing the website, and which pages have been loaded—for the purpose of displaying specific advertisements.	casalemedia.com	Social network and advertising cookies
CMST	.casalemedia.com	1 day	Gathers anonymous data relating to the user’s visits to the website—such as the number of visits, the average time spent browsing the website, and which pages have been loaded—for the purpose of displaying specific advertisements.	casalemedia.com	Social network and advertising cookies
CONSENT	.google.com .google.es	Persistent	These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.	Google Adwords	Social network and advertising cookies
CakeCookie[lang]	.tamaran.com	1 month	Stores the user’s language preference.	First-party	Functional
DV	.google.com	1 day	Used by Google Analytics to gather different information about the user’s browsing habits on our website. For example, the user’s location, details of the visit (time spent, pages browsed, etc.).	Google Adwords	Social network and advertising cookies
GPS	.youtube.com	Session	Records a unique ID on mobile devices to enable GPS geographical tracking.	Google Youtube
HSID	.google.com .google.es	Persistent	These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.	Google Adwords	Social network and advertising cookies
IDE	.doubleclick.net		These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.	Google Doubleclick	Social network and advertising cookies
IDSYNC	.analytics.yahoo.com	24 hours	Identifies whether the browser data needs to be updated. This is determined through the companies that supply the advertising.	Google Adwords	Social network and advertising cookies
KRTBCOOKIE _10	.pubmatic.com	1 month	Identifies the user for advertising platforms.	Pubmatic
MUID	.bing.com	1 year	Used frequently by Microsoft as a unique ID for the user. The cookie allows the user to be tracked by synchronising the ID across a large number of Microsoft domains.	Microsoft Bing Ads	Social network and advertising cookies
MUIDB	.bing.com	1 year	Used frequently by Microsoft as a unique ID for the user. The cookie allows the user to be tracked by synchronising the ID across a large number of Microsoft domains.	Microsoft Bing Ads	Social network and advertising cookies
NID	.google.com	6 months	Contains a unique identifier which Google uses to record your preferences and other information, such as your preferred language, the number of search results you would like displayed per page and whether or not you would like the Google SafeSearch filter activated.	Google	Social network and advertising cookies
NID	.google.es	6 months	The NID cookie contains a unique identifier which Google uses to record your preferences and other information—such as your preferred language (for example, English), the number of search results you would like displayed per page (for example, 10 or 20) and whether you would like the Google SafeSearch filter activated or deactivated.	Google	Social network and advertising cookies
PAPVisitorId	tamaran.com	Persistent	Identifier for advertising campaign purposes.	Third-party	Social network and advertising cookies
PREF	.youtube.com	2 years	Records a unique ID which Google uses to gather statistics about how the visitor uses YouTube videos on different websites.	Google Youtube	Social network and advertising cookies
PUBMDCID	.pubmatic.com	3 months	This cookie is supplied by pubmatic.com and is used for advertising purposes.	pubmatic.com	Social network and advertising cookies
PugT	.pubmatic.com	1 month	This cookie is supplied by pubmatic.com and is used for advertising purposes.	pubmatic.com	Social network and advertising cookies
SAPISID	.google.com		Advertising partners generally configure this DoubleClick cookie via the website and use it to build a profile of the website visitor’s interests so they can be shown relevant ads on other websites. This cookie only identifies the browser and the device.	Google	Social network and advertising cookies
SAPISID	.google.es		Advertising partners generally configure this DoubleClick cookie via the website and use it to build a profile of the website visitor’s interests so they can be shown relevant ads on other websites. This cookie only identifies the browser and the device.	Google	Social network and advertising cookies
VISITOR_INF O1_LIVE	.youtube.com	6 months	Tries to calculate the user’s bandwidth on websites with integrated YouTube videos.	Google Youtube	Social network and advertising cookies
YSC	.youtube.com	Persistent	Records a unique ID to gather statistics on which YouTube videos the user has viewed.	Google Youtube	Performance
_fbp	.tamaran.com	3 months	Used by Facebook to provide a series of advertising products such as real-time bids from third-party advertisers.	Facebook	Social network and advertising cookies
_ga	.tamaran.com	2 years	This cookie enables Google Analytics to determine whether the visitor is taking part in its marketing trials.	Google Analytics	Functional
_gcl_au	.tamaran.com	3 months	Used by Google AdSense to trial advertising efficiency via the websites using its services.	Google Adsense	Social network and advertising cookies
_gid	.tamaran.com	When data is sent	Stores and updates the unique value for each page visited.	Google	Functional
adrl	.outbrain.com	3 months	This cookie records the visitor’s data. This information is used to optimise the relevance of advertising.	Outbrain	Social network and advertising cookies
anj	.adnxs.com	3 months	These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.	Appnexus	Social network and advertising cookies
c	.bidswitch.net	1 year	Controls the synchronisation of the user’s identification, and the exchange of the user’s data between different advertising services.	Bidswitch	Social network and advertising cookies
fr	.facebook.com	3 months	Used by Facebook to provide a series of advertising products such as real-time bids from third-party advertisers.	Facebook	Social network and advertising cookies
i	.openx.net	1 year	Stores anonymous user data, including the IP address, geographical location, websites visited, and the advertisements the user has clicked on. Its purpose is to optimise the display of advertisements in line with the user’s activity on websites which use the same advertising network.	Openx.net	Social network and advertising cookies
obuid	.outbrain.com	3 months	Establishes a unique identifier for the visitor which enables external advertisers (third parties) to direct relevant advertising to the visitor. This service is provided by external advertising suppliers, who provide offers in real time to the advertisers.	Outbrain	Social network and advertising cookies
t_gid	.taboola.com	1 year	This cookie allocates a particular user ID when the visitor interacts with advertisements or content on the website. This allows the website to direct the visitor to similar content or advertisements.	Taboola	Social network and advertising cookies
tluid	.3lift.com	3 months	This cookie allocates a particular user ID when the visitor interacts with advertisements or content on the website. This allows the website to direct the visitor to similar content or advertisements.	3lift.com	Social network and advertising cookies
tuuid	.bidswitch.net	1 year	This cookie contains a randomly generated value, which identifies the user’s device or browser. It is used to cross-check with advertising networks in order to obtain advertising relevant to the user.	Bidswitch	Social network and advertising cookies
tuuid_lu	.bidswitch.net	1 year	It is used in conjunction with the tuuid cookie to determine the user’s activity.	Bidswitch	Social network and advertising cookies
vte_functional	.tamaran.com	1 year	It allows us to store the user’s consent in relation to functional cookies.	First-party	Functional
vte_performa nce	.tamaran.com	1 year	It allows us to store the user’s consent in relation to performance cookies.	First-party	Functional
vte_social	.tamaran.com	1 year	It allows us to store the user’s consent in relation to social network and advertising cookies.	First-party	Functional
_hjIncludedIn Sample	.tamaran.com	Session	This session cookie allows Hotjar to determine whether the visitor is included in the sample used for generating filters.	Hotjar	Marketing
aff_network	.tamaran.com	1 month	This cookie is used in the maintenance of our internal affiliates’ network.	First-party	Functional

WHO USES THE COOKIES?

TAMARÁN uses Google’s “Consent Mode v2” so that users who have given their consent receive personalised ads, whereas users who have rejected cookies have their IP address made anonymous and only an anonymous ping is sent to the analytics tool that performs data modelling and optimises the performance of paid ads.

TAMARÁN has implemented the “Enhanced Conversions” function of Google Ads for paid ads in response to third-party cookies being phased out. This means that if a user accepts cookies, certain data belonging to the user will be shared with Google (i.e. the purchasing customer’s e-mail). The e-mail will be hashed using the SH-256 algorithm so that all information is sent in code to respect users’ privacy. SHA-256 guarantees data integrity and cannot be reversed to obtain the original data to securely respect privacy.

If a user doesn’t accept cookies, they will only be sent an anonymous ping that reports the conversion and does not contain any of the user’s identifiable data or a hashed e-mail.

In terms of anonymity and exercising the right to erase data, data are not stored as such in Google Ads so the Enhanced Conversions function is not affected.

WHO USES THE COOKIES?

The information gathered by the cookies delivered by the Platform may be used by the owner of the Platform, or by a third party that supplies a service to the said owner.

HOW CAN COOKIES BE MANAGED AND CONFIGURED?

Through this policy, we provide information on how you can manage the cookies used by the Platform by means of the various options available on the most popular browsers:

You can manage, or block, the use of cookies, but it depends on the browser you have installed on your computer. You can see further information on how to manage cookies by clicking on the links below:

DO YOU NEED TO CONTACT US?<em

The protection of your rights is important to TAMARÁN. Therefore, if you have any issue or suggestion that you would like to bring to our attention in relation to the present privacy and cookie policy, please do not hesitate to contact us by email at: info@tamaran.com.

APPLICABLE LAW AND JURISDICTION

In general, any dispute or conflict shall preferably be brought to the attention of the parties concerned in order to achieve a mutually agreed and amicable solution; for this purpose, with regard to TAMARÁN, the channel described in the above Section shall be used.

If such a solution is not possible, in accordance with the terms of the GDPR for determining the appropriate leading or principal authority to deal with any conflict, dispute or claim in relation to the present privacy and cookie policy, for administrative purposes at least, you are advised that the authority will be the Agencia Española de Protección de Datos (AEPD) [Spanish Data Protection Agency].

With regard to the right to effective legal remedy, Article 79.2 of the GDPR will apply, with the relevant rights being exercised before the Courts and Tribunals of Madrid. All cases will be subject to Spanish law.